Visual Identity, Graphic Design, Fintech
Project Overview
Bloom is a Canadian financial start-up focused on changing the lives of the 55+ through home equity. They approached Wysp with a simple logo in place and a thoroughly considered brand concept and roadmap, looking for a re-imagined visual identity. In addition to the visuals, they wanted help crafting a voice that spoke to their customers on behalf of the brand and help maintain perspective internally.

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