Branding, Visual Identity, Collateral Design, Development
Collage is a Toronto-based development firm. The brand is inspired by the urban planning theory book 'Collage City' by Koetter and Rowe, which proposes an adaptive "'collage city' which can accommodate a whole range of utopias in miniature". Collage desired a fundamentally sound, versatile and cleanly designed mark and brand - Wysp interpreted this brief by refining a subtle wordmark and pairing it with a gentle, open-ended image-set and minimalist palette. The result is a crisp visual ID that speaks to the potential of the blank page and collaborating to achieve the optimal result.